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Brand Lifting

The widespread use of the internet has changed how consumers view brands. In addition to accuracy, search data is also important. Effective branding today requires a scientific approach.

Improved Reputation by leveraging Science.

Between 2008 and 2013, there was an eight-fold increase in the number of people worldwide using 'Feedback' and 'reviews' to find information online. Fortunately, we have a scientific approach that helps us effectively manage these online 'Feedback' and 'reviews'.

At BrandCloud, we provide a well-structured Brand Lifting service that uses statistical techniques from the United States to measure and evaluate results. It focuses on key aspects such as 'branding', 'reputation improvement', and 'visibility enhancement' for companies, products, and services.

  • Promote branding for companies, products, and services.

    Business leaders and marketing professionals often face a common challenge: they allocate a significant budget to enhance their brand's online presence, but struggle to measure the branding impact effectively.

    In such situations, it's crucial to ask whether you are fully utilizing the 'search assist' or 'keyword suggestion' features provided by major search engines like Google and Yahoo! Are you allocating your branding budget wisely and executing strategies effectively?

    Merely relying on conventional 'SEO tactics' to boost specific keywords won't guarantee success in advancing your online branding efforts. Additionally, search engine algorithms don't favor artificial manipulation of search rankings.

    The connection between search engines and branding should be seen as a natural outcome – 'strong branding leads to higher visibility and ranking for deserving websites.' Our services are based on this fundamental principle.

  • Challenges in Achieving Desired Recognition for Companies, Products, and Services.

    As a business owner or marketing professional, it's important to establish your brand and increase its visibility. However, focusing solely on popular keywords can result in your brand being overshadowed by competitors and lost in the crowd.

    While it's certainly beneficial to rank highly in search results, it's not the only factor in a successful branding strategy. Prioritizing ranking over everything else can lead to disappointing results and wasted investment.

    To avoid these pitfalls, we recommend utilizing comprehensive consulting services that can help develop an effective branding strategy and execution plan. This approach will ensure that your branding efforts are optimized and yield the desired results.

  • Improving the Reputation of Companies, Products, and Services

    Wikipedia, an online encyclopedia, has an extensive collection of information available in 287 languages, with a total of 31,418,020 articles as of May 1, 2014. The Japanese version alone has 936,350 articles. However, as anyone can edit the content, the website's reliability is often questioned, with more than 40% of its content said to contain inaccuracies.

    The internet is not always a reliable source of information, as it contains both true and false information. At times, it can be challenging to differentiate between the two. Understanding how information flows on the internet and controlling it effectively is the fundamental concept behind online brand upliftment. This is also the primary objective of the services we provide.